tinymame
When a friend of mine had a baby, I was looking for a gift.
Thinking about what would touch a tiny body, I wanted to choose something gentle on the skin and that could be used freely every day.
That's when I discovered tinymame, a baby & kids brand born from a textile manufacturer in Imabari, Ehime Prefecture.
Gentle materials for babies
The moment I touched a tinymame towel, I was surprised by its softness.
It's smooth and fluffy, like silk.
The material is 100% organic cotton.
It's a high-quality, rare cotton grown using traditional farming methods in India.
Even the ribbing on the edges is made of the same material, so it's safe wherever you touch it.
Towels you'll want to use every day
Wiping drool,
Wiping up spilled milk,
Gently dabbing away sweat.
In daily life with a baby, towels are used more often than you might think.
They are always welcome, no matter how many you have, making them perfect for baby shower gifts.
Even though they are compact, they have a good thickness and are gentle on the skin.
They are easy to carry and can be used casually in any situation.
Three collections depicting small worlds
As I looked at the patterns, I felt there was a small story hidden within each textile.
feel | Discreetly, alongside your daily life
May it add a touch of happiness to your day.
May this make your day a happy touch.
The simplest of the three is feel.
Although it looks like ordinary towel fabric, it feels soft and gentle to the touch, perfectly embodying the phrase "blending seamlessly into everyday life."
It doesn't stand out too much when placed next to a baby, and it looks natural even when lined up with adult towels.
play | As cute as an orange grove
The world is your playground. Let’s have fun.
The world is your playground. Let's have fun.
The moment I saw the actual textile, I involuntarily exclaimed "Cute!" That was play.
Inspired by orange trees, the small, bumpy texture resembling tiny fruits is incredibly endearing, and touching it gives a subtly rhythmic and enjoyable sensation.
swim | Evoking the gentle sway of the Setouchi Sea
Happiness comes in waves to find you.
Happiness comes in waves to find you.
swim is a design inspired by the Setouchi Sea.
The pattern, reminiscent of gently swaying calm waters, combined with the soft color tones, gives a very serene impression.
Delightful packaging, ready to gift
We will deliver the item in its dedicated box.
The set includes a soft-colored drawstring pouch and a refined box, making it ready to be presented as a gift.
If you would like additional original Amenoie wrapping, please purchase additional gift wrapping (390 yen).
Please note that we do not provide shopping bags.